Professor Tülin Erdem's testimony in the FTC's lawsuit against DirecTV is featured
— August 21, 2017
Excerpt from Law360 -- "On Monday, Erdem — who has testified in other high-profile cases like Apple v. Samsung and MobileMedia Ideas LLC v. Apple Inc. — said she spent 250 hours examining DirecTV’s 116 ads. Ultimately, she found that the disclosures in those ads were not clear or conspicuous, by performing a series of tests using a single-page print ad. First, she made small changes to the print ad so that the disclosures were more prominent. She then asked test participants a series of questions to determine if they understood the terms of DirecTV’s contract and its monthly subscription price based on the ad."