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Professor Thomaï Serdari comments on Dior's messaging strategy in introducing its new creative director

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Excerpt from Luxury Daily -- "'As the brand pushes forward, it is prudent to prepare the consumers for what is coming,' said Thomaï Serdari, Ph.D., founder of PIQLuxury, co-editor of Luxury: History Culture Consumption and adjunct professor of luxury marketing at New York University, New York."

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