Faculty News

Professor Thomaï Serdari comments on Stuyvestant Town's use of a truck in its new ad campaign

Excerpt from The New York Times -- "'I think it’s original and smart and memorable enough to bring in people who might not want to spend their weekends apartment-browsing,' said Thomaï Serdari, an associate professor of marketing at the Stern School of Business at New York University. Whoever dreamed up the stunt, added Ms. Serdari, who isn’t affiliated with StuyTown, is 'very much ahead of the game, which is strange when talking about a truck going through a neighborhood.'"

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