Faculty News

Professor Thomaï Serdari discusses using "luxury" as a marketing tactic

Macleans logo
Excerpt from Macleans -- "'People are very impressionable,” says Thomaï Serdari, an adjunct associate professor at New York University’s Stern School of Business. 'Everyone is adding the adjective of luxury. You see this all the time with condos. They’re advertised as luxury, but you walk in and the walls are so cheap.'"

Read more