Experience Stern | News & Events

Excerpt from Women's Wear Daily -- "'It challenges other brands that are charging a lot of money for magic potions based on secret ingredients but it would take a radical transformation of society to assume that only transparent brands will sell,’ said Serdari. ‘People’s motives in buying beauty products is deeply rooted in [the] psychological, rather than only physical, insecurities. These insecurities are healed as much by the product sold as by the type of escapism the brand offers.'"

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