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Professor Tom Meyvis on the removal of gender-based labels from toys

los angeles times logo feature
Excerpt from Los Angeles Times -- "Tom Meyvis, a professor of marketing at New York University's Stern School of Business, said removing gender labels from toys gives more power to the consumer, a trend in marketing. 'To some extent, you give more control to the customer,' he said. 'So customers can decide for themselves what is the ideal product for their son or daughter, rather than being told this is the category your child falls into.'"

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