Faculty News

Professors Tülin Erdem and Thomaï Serdari are interviewed about the impact of Dolce & Gabbana's controversial ad campaign

Excerpt from the CNN-- "'This is a big brand crisis,' said Tulin Erdem, a professor of marketing at NYU's Stern business school. 'Sometimes brands do recover ... but on a scale of 1-10, [this is] really high up.' ... 'People are really influenced by what's happening online,' [Serdari] said. 'They do shop primarily online, and they're excellent researchers,' she said. They 'have experience in the luxury market and they really know what they're buying.'"

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