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Profs Samuel Craig and Anindya Ghose discuss career opportunities for MBAs in media and advertising

BusinessBecause
Excerpt from BusinessBecause -- "'Companies now need marketing managers who are comfortable with data analytics,' says Anindya Ghose, professor of marketing at NYU’s Stern School of Business. ... 'Students who understand the digital ecosystem and who have technical skills are much in demand,' says Professor Samuel Craig, director of NYU Stern’s Entertainment, Media and Technology MBA track."

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