Faculty News

Prof. Adam Alter explains how retailers encourage spending

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Excerpt from Sydney Morning Herald -- "Another cue is the use of sound. Consumers are more willing to part with their hard-earned cash when they're in a shop playing fast-tempo, upbeat music. 'If you're thinking faster, and you're on that tempo, you're likely to respond by spending more quickly,' [Alter] says."

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Additional coverage appeared on The Age.