Faculty Directory | Julia Hur

Julia D. Hur is a Global Network Associate Professor of Management and Organizations at NYU, affiliated with the Stern School of Business. She holds a PhD in Management and Organizations from the Kellogg School of Management at Northwestern University. Professor Hur has taught courses on leadership, negotiation, and organizational behavior at the Kellogg School of Management and the Stern School of Business. She has taught courses for the Executive MBA, MBA, and undergraduate programs, and has provided consulting to leaders and professionals across various government agencies and industries.

Professor Hur’s research interests include motivation, incentives, and organizational decision-making. She examines how individuals' motivation and cognition are shaped by their organizational environment, which includes factors such as rewards, relationships, and social comparison. Utilizing a multi-method approach, she employs field studies, laboratory experiments, and archival data. Her work has been published in leading academic journals across the fields of Management, Marketing, and Psychology. These include Journal of Personality and Social Psychology, Journal of Applied Psychology, Journal of Experimental Psychology: General, Organization Science, Organizational Behavior and Human Decision Processes, Journal of Consumer Research, and Personality and Social Psychology Bulletin. Her research has been featured in The New York Times, The Wall Street Journal, Forbes, The Harvard Business Review, and other prominent media outlets.