Paul Hardart
- Distinguished Clinical Professor of Marketing
- Director, Entertainment, Media and Technology Program
- Academic Director, Berkley Center for Entrepreneurship
Joined Stern 2017
Leonard N. Stern School of Business
Tisch Hall
40 West Fourth Street, 902
New York, NY 10012
About Paul Hardart
Paul Hardart is Distinguished Clinical Professor at New York University’s Stern School of Business, where he serves as Director of the Entertainment, Media, and Technology (EMT) Program and Academic Director of the Berkley Center for Entrepreneurship. He also co-chairs the joint MFA/MBA and BS/BFA programs between NYU’s Tisch School of the Arts and the Stern School of Business.
At Stern, Professor Hardart teaches courses focused on the intersection of media, entertainment, and technology, helping students navigate an industry undergoing profound transformation. He is an active speaker at conferences and panels on media innovation, entrepreneurship, and digital strategy.
Prior to joining Stern, Professor Hardart founded and directed the Graduate Program in Media Management at The New School. Earlier in his career, he led strategic planning at Universal Pictures, where he worked in business development, acquisitions, and long-term strategy. He went on to found and run Universal Focus, Universal’s independent film division, overseeing the release of Being John Malkovich, Pitch Black, Nurse Betty, and Billy Elliot. He also supervised the restoration and re-release of Alfred Hitchcock’s Rear Window and the re-edit of Orson Welles’s Touch of Evil. His previous experience includes senior strategic roles at Warner Bros. and Turner Broadcasting, and early career positions at ABC Sports, CNBC, and The Newark Star-Ledger.
As a producer, Professor Hardart has worked on several critically acclaimed projects, including Mary and Max, Annie Leibovitz: Life Through a Lens, and Before the Rains. He is also a partner in Witnify, an online storytelling platform that curates first-person accounts of major world events. His opinion pieces have appeared in Bloomberg News, The Washington Post, The Seattle Times, and The New York Daily News, and he is frequently cited in major outlets including The Wall Street Journal, The New York Times, Wired, The Atlantic, Fox News, CNN, CBS News, NBC News, NPR, The Economist, BBC News, The Financial Times, Business Insider and Forbes.
Professor Hardart received his B.A. in English from the College of the Holy Cross and his M.B.A. from the J.L. Kellogg School of Management at Northwestern University.
- Marketing
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Marketing
- Film and Television Production
- Film Marketing and Distribution
- Social Media
- Strategic Planning
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M.B.A.
Northwestern University, Kellogg School of Graduate Management
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B.A., English
College of the Holy Cross
Related News and Research
- Clinical Professor Paul Hardart interview: “A Revival of the Indie Film Business? Some Promising Signs Out of Sundance.”
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- Clinical Professor Paul Hardart video interview: “Inside the Movie Industry's Existential Crisis.”
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- Professor Paul Hardart video interview: “What Netflix's $82.7 Billion Deal to Buy Warner Bros. Means For Viewers."
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- Comcast Spinning Off MSNBC Was Inevitable.
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