Research in the News
Prof. Jeffrey Simonoff on the impact of the Tony Awards
— June 5, 2012
Excerpt from Broadway World -- "'Shows that have been nominated for major Tony awards but are still vulnerable to closing ... stand to potentially benefit from the awards show on June 10,' explained Professor Simonoff. 'Shows like Nice Work If You Can Get It or Once, which have each been nominated for five major Tonys, could potentially increase their expected run nearly 50 percent if they win all five awards.'"