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Prof. Adam Alter on exceptional expenses

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Excerpt from The Globe and Mail -- "'In each instance, it seems reasonable to make a budgeting exception given the special nature of the spending and the low likelihood that a similar situation will recur any time soon,' the authors Abigail Sussman, a doctoral candidate of psychology at Princeton University, and Adam Alter, an assistant professor of marketing at New York University, wrote."

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Additional coverage appeared on Phys.org.