Prof. Bryan Bollinger's research on solar panels
– October 19, 2012
Excerpt from R&D Magazine -- "They calculated that 10 extra installations in a zip code increase the probability of an adoption by 7.8%. If there is a 10% increase in the total number of people with solar panels in a zip code—the 'installed base'—there will be a 54% increase in the adoption of solar panels. 'These results provide clear evidence of a statistically and economically significant effect,' says Bryan Bollinger, the other co-author and assistant professor of marketing at New York University Stern School of Business."