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  • – Faculty News

    Prof. Anindya Ghose on e-tailers' pricing strategies

    January 29, 2015
    business standard logo feature
    Excerpt from Business Standard -- "'Such a marketing gimmick is a kind of price obfuscation strategy. It is a baiting tactic to lure price-sensitive customers to their store in the hope of converting them. But such practices are counterproductive in the long run for retailers. They will never be able to establish a loyal customer base using such opaque pricing tactics,' said Anindya Ghose, professor of IT and marketing at New York University's Leonard Stern School of Business."
  • fortune logo feature
    Excerpt from Fortune -- "If its creditor nations agreed to extend the maturities to 75 years, Greece could easily handle its current debt load. It might be enough for Syriza to withdraw its pledge to roll back previous reforms and to honor its debts in exchange for those longer maturities. 'I think they will make a u-turn,' says Economides. 'The money they need is so gigantic. They will not have a choice.'"
  • poets and quants logo
    Excerpt from Poets & Quants -- "'People want things to happen and happen quickly,' says Isser Gallogly, Stern’s assistant dean of MBA admissions. Today, Stern announced a new, two-year part-time MBA program. It’s essentially the same as the school’s regular part-time MBA program, but comes with a recommended schedule that maps out the required coursework, and spots for electives, over the two years."
  • new york times logo feature
    Excerpt from The New York Times -- "'I do think we are defining a new category of work that isn’t full-time employment but is not running your own business either,' said Arun Sundararajan, a professor at New York University’s business school who has studied the rise of the so-called on-demand economy, and who is mainly optimistic about its prospects. ... 'We may end up with a future in which a fraction of the work force would do a portfolio of things to generate an income — you could be an Uber driver, an Instacart shopper, an Airbnb host and a Taskrabbit,' Dr. Sundararajan said."
  • – Faculty News

    Prof. David Yermack discusses the future of bitcoin

    January 26, 2015
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    Excerpt from The Boston Globe -- "'There are some breakthroughs in technology that are going to endure whether bitcoin survives or not,' said David Yermack, a professor of finance at New York University’s Stern School of Business."
  • wall street journal logo feature
    Excerpt from The Wall Street Journal -- "Researchers said they worked with Ashley Madison, a dating website for people seeking extramarital affairs, to analyze data on more than 8 million men who had registered with the site. The study was one of six published together in the journal 'Proceedings of the National Academy of Sciences' in 2014 that examined when people make big life changes. It found 950,000 men were ages 29, 39, 49 or 59, or '9-enders,' and their numbers on the dating site were 18% higher than what would be expected by chance, according to the researchers from New York University’s Stern School of Business and the Anderson School of Management at the University of California, Los Angeles."
  • bloomberg view logo
    Excerpt from Bloomberg View -- "'Analytic cognition function appears to decline dramatically over the life-cycle, starting at age 20,' economists Sumit Agarwal, John C. Driscoll, Xavier Gabaix, and David Laibson wrote in a 2009 paper on financial decision-making. On the other hand, they found, experience is valuable. Studying customer behavior in across several different credit markets, they found people making the best decisions at about age 53. After that, things start to go downhill."
  • fox business logo feature
    Excerpt from Fox Business -- "Sling TV, it's an opportunity to fill a void, so they're the first in, but it's low-hanging fruit. I mean, we've been waiting for this void to be filled forever. So somebody was going to do it. I think the thing that I'm missing here is they're still using an old concept from cable. They're still using a bundling concept... I think investors... should be looking for where the real innovation comes from when another provider, perhaps also Sling TV, starts to unbundle these things."
  • financial times logo feature
    Excerpt from Financial Times -- "Eli Daquioag, an MBA student at New York University’s Stern School of Business, advises keeping in mind the accessibility of people, companies and industries when you decide which school to apply to. For example, studying in New York has enabled him to visit big media companies such as NBCUniversal and Viacom, which have their headquarters in the city. By building these relationships in his first semester, he was able to secure an internship with cable channel USA Network."
  • cbc logo feature
    Excerpt from CBC Radio -- "I don't think most people actually think how their work is being done. People just look at the output...whether it was an algorithm that did that, whether it was a human... I don't think that most people care."
  • OZY logo
    Excerpt from OZY -- "We bet you haven’t asked yourself what Chile and Barbados did to rebound. That’s what Henry did, and he found that some small countries that committed to fiscal discipline were able to recover better than even big ones, who should have had better resources and bigger brain trusts."
  • kathimerini logo feature
    Excerpt from Kathimerini -- "The Europeans have worked for years to minimize the economic impact of a Grexit on them. Currently European politicians agree that the impact of a Grexit in Europe would be negligible. Only Greece would destroyed by a Grexit, not Europe."
  • inc logo feature
    Excerpt from Inc. -- "Anindya Ghose, an IT and marketing professor New York University's Stern School of Business, has spent much of the past few years studying mobile marketing, interactive retail beacons, and consumer privacy around the world. He says in Asia, where I reached him over telephone, beacons are increasingly popular in retail environments, and customers universally seem willing to give up a little bit of their data in exchange for the right rewards--say coupons or discounts. The primary hurdle to retailers using in-store mobile marketing is consumer awareness. But, Ghose says, 'given that a lot of consumers have the Shazam app, it is a brilliant play.'"
  • new york times logo feature
    Excerpt from The New York Times -- "But time is running out before the effects of climate change become irreversible, the panelists said. 'We have to go very quickly,' said Michael Spence, professor of economics at the New York University Stern School of Business. 'We have a window of a very small number of years after which we cannot win the battle to mitigate fast enough to meet the safety goals.'"
  • – Faculty News

    Prof. Scott Galloway on Google's BrandLab

    January 23, 2015
    marketplace radio logo feature
    Excerpt from Marketplace -- "Google wants BrandLab to help it diversify, and Galloway thinks it just might work. 'Advertising, even in a digital age, is largely relationship-driven,' he says, adding that BrandLab will help companies create better videos and stories, which might draw more eyes to YouTube. Galloway also thinks the more comfortable a company like Lancôme is with Google’s products, the more likely it might be to spend money on them down the road."
  • time magazine logo feature
    Excerpt from TIME -- "Ten years ago, the death of a Saudi king would have sent shock waves through Washington. Today, as the Kingdom recovers from the death of King Abdullah yesterday, Saudis don’t carry the same clout. In part, that’s because the U.S. is much less dependent on Middle Eastern oil than it was a few years ago, as U.S. companies have reinvented the way oil and natural gas is produced. Hydraulic fracturing has opened access to liquid energy deposits locked inside once-impenetrable rock formations, and breakthroughs in horizontal drilling methods have made the technology more profitable."
  • – Faculty News

    Prof. Arun Sundararajan on Uber's IPO

    January 23, 2015
    washington post logo feature
    Excerpt from The Washington Post -- "'Looking forward, these [earnings] may go down in the short run even further as Uber tries to generate the numbers that it needs leading up to its IPO,' said NYU Stern School of Business professor Arun Sundararajan, referring to the broad expectation that Uber will become a public company in the coming years. 'But I think that over time what will happen is that wages are going to go up.'"
  • cnbc logo feature
    Excerpt from CNBC -- "As we approach Sunday's Greek election, the extreme left party Syriza is leading in the polls, causing many in Europe and the United States to fear the worst when it comes to Greece's future economic stability and its status in the European Union. While everyone should be closely watching Greece's actions, it is unlikely that even a Syriza victory will spark widespread sovereign bank contagion or a Greek exit from the EU, recently referred to as a 'Grexit.'"
  • marketplace radio logo feature
    Excerpt from Marketplace -- "Anindya Ghose, a professor of IT and marketing at New York University’s business school, says that 'more than 53 percent of search is coming from smartphones, and a big, big part of the smartphone market is owned by Apple.' Ghose also has consulted for Apple and collaborated with Google and Microsoft."
  • science 2.0 logo
    Excerpt from Science 2.0 -- "The change in the law created an opportunity for Graham and his colleague Deepak Hegde, an assistant professor of management and organizations at NYU's Stern School of Business, to examine which inventors were choosing to opt into the secrecy loophole, and whether their patents differed in important ways. They examined 1.8 million granted patents filed at the USPTO from 1995 to 2005 and analyzed the disclosure preferences of the inventors. Their analysis found that, among those not seeking foreign protection, about 85 percent of inventors filing a patent since 2000 chose to disclose information about their patents prior to their approval."
  • huffington post logo feature
    Excerpt from The Huffington Post -- "A study on marriage structure, gender and work, Sreedhari D. Desai, Dolly Chugh and Arthur Brief, concluded: Employed husbands in traditional marriages, compared to those in modern marriages, tend to (a) view the presence of women in the workplace unfavorably, (b) perceive that organizations with higher numbers of female employees are operating less smoothly, (c) find organizations with female leaders as relatively unattractive, and (d) deny, more frequently, qualified female employees opportunities for promotion."
  • time magazine logo feature
    Excerpt from TIME -- "From the outside, Davos doesn’t change much. Political and business leaders from around the world have again descended on this beautiful Swiss ski town for the annual meeting of the World Economic Forum. On the inside, however, each meeting has its own preoccupations and agenda items. Here are five numbers that underscore what’s new — and what remains the same."
  • financial times logo feature
    Excerpt from Financial Times -- "'Whether we like it or not, art is used for tax avoidance and evasion,' said Prof Roubini, himself an art collector. 'It can be used for money laundering. You can buy something for half a million, not show a passport, and ship it. Plenty of people are using it for laundering.'"
  • daily mail logo feature
    Excerpt from The Daily Mail -- "The researchers concluded: 'Consumption can sometimes compensate for our blunders and failures, but this doesn’t always work. Consumers who use products to boost their sense of self-worth tend to dwell on their shortcomings and their ability to exert self-control is impaired.'"
  • quartz logo
    Excerpt from Quartz -- "'It’s one of the famous addresses in American capitalism and finance,' said Richard Sylla, a financial historian at NYU’s Stern School of Business. 'The idea that it would have a bowling alley there, you know, Morgan would probably roll over in his grave.'"

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If you're a member of the press, please contact Stern’s Office of Public Affairs at:

Phone: 212-998-0670
Fax: 212-995-4950
Email: paffairs@stern.nyu.edu

Or contact us directly:

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(212) 998-0995; jhvala@stern.nyu.edu

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(416) 516-7677; jneville@stern.nyu.edu

Rika Nazem, Director
(212) 998-0678; rnazem@stern.nyu.edu

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(212) 998-0624; critter@stern.nyu.edu

Anna Christensen, Associate Director
(212) 998-0561; achriste@stern.nyu.edu

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