Research in the News | Adam Alter | Marketplace

Prof. Adam Alter on how scarcity influences purchasing decisions

— January 4, 2013

As seen in: Marketplace Radio

Excerpt from Marketplace -- "Alter says this moment -- of decreased self-worth when compared to others -- is when consumers are vulnerable to buying scare items."

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Experience Stern | Prof. Adam Alter on how scarcity influences purchasing decisions

Prof. Adam Alter on how scarcity influences purchasing decisions