You're Not Moving to Canada: The Psychology of Post-Election Melodrama
By Adam Alter, Assistant Professor of Marketing with affiliated appointment in the Psychology Department
For the vast majority, the effects of Obama's victory will be much less drastic than expected.
Now that Barack Obama has emerged victorious, a new crop of immigration promises will go unfulfilled. Just after the election, Republicans are hurting -- but they'll calm down just as Kerry supporters did when Bush was elected to a second term in 2004.
The question, then, is why we're treated to this spike in melodrama every four years. And the answer comes down to a simple psychological truth: that people have no idea how much pain they'll feel when they experience a dreaded outcome.
Read full article as published in The Atlantic.
More Opinions from Adam Alter
- "Why We're All So Impatient For Black Friday," 11.27.13
- "The Secret Science of Stock Symbols," 11.14.13
- "Why People Mistake Good Deals for Rip-offs," 10.21.13
- "Where We Are Shapes Who We Are," 6.14.13
- "Trade of the trick," 3.24.13
- "I See Red," 3.21.13
- "Global Warming: The Psychology of Ignoring a Superthreat," 11.21.12
- "You're Not Moving to Canada: The Psychology of Post-Election Melodrama," 11.7.12