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Research Highlights

Influence in Social Media

By Sinan Aral, Assistant Professor of Information, Operations and Management Sciences

In this energetic talk Professor Sinan Aral describes how he devotes his time to studying influence on social networks. How do ideas spread? What's the best way to get something to be shared across networks? How likely are you to actually care about something one of your connections shares? These are all questions Sinan tries to answer.

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