The Definitive Guide to Entertainment Marketing: Bringing Moguls, Media and Magic to the World
By Al Lieberman and Patricia Esgate
Entertainment today covers not only what we do with our free time, but how we work, how we gather and share information, and how we connect on the most personal basis.
The book will be released by FT Press on July 8.
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Professor Al Lieberman is the Albert Gallatin Memorial Clinical Professor of Business, Professor of Management Practice and Executive Director of Stern's Entertainment, Media and Technology Program.