Books
The Definitive Guide to Entertainment Marketing: Bringing Moguls, Media and Magic to the World
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By Al Lieberman and Patricia Esgate
Professor Al Lieberman, executive director of Stern’s Entertainment, Media and Technology Program, and Patricia Esgate, writer and consultant to the destination entertainment industry, have updated their classic guide to reflect the changes within the entertainment industry including new platforms, new media, new tools and new global markets. The Definitive Guide to Entertainment Marketing (2nd Edition) surveys every major entertainment marketing platform by illuminating challenges and opportunities associated with new technologies, explaining the implications of globalization, demonstrating sophisticated new integrated marketing strategies and previewing emerging challenges. The book reflects powerful trends ranging from smartphones to globalization and demonstrates breakthrough strategies integrating advertising, promotion, PR and online content distribution.
The book will be released by FT Press on July 8.
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Professor Al Lieberman is the Albert Gallatin Memorial Clinical Professor of Business, Professor of Management Practice and Executive Director of Stern's Entertainment, Media and Technology Program.
The book will be released by FT Press on July 8.
To learn more, visit Amazon
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Professor Al Lieberman is the Albert Gallatin Memorial Clinical Professor of Business, Professor of Management Practice and Executive Director of Stern's Entertainment, Media and Technology Program.