Research in the News
Professor Adam Alter's joint research on categorizing experiences is featured
— July 29, 2017
Excerpt from Travel + Leisure -- "'Consumers do not just focus on individual experiences. Instead, they categorize and manage experiences... For positive experiences, consumers are reluctant to eliminate categories, while the opposite is true for negative experiences because eliminating categories makes it feel like more of the experience has passed,' write authors Anuj K. Shah (University of Chicago Booth School of Business) and Adam L. Alter (New York University)."