Research in the News
Professor Claudine Gartenberg's joint research on the importance of a company's purpose
— April 24, 2017
Excerpt from Forbes -- "Enter important new research, released last summer, which shows that companies that instill a sense of purpose reap meaningful financial benefits. 'Ultimately, our study suggests that purpose does, in fact, matter,' write two of the study’s co-authors, George Serafeim and Claudine Gartenberg, in the Harvard Business Review."