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Research in the News

Professor Claudine Gartenberg's joint research on the importance of a company's purpose

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Excerpt from Forbes -- "Enter important new research, released last summer, which shows that companies that instill a sense of purpose reap meaningful financial benefits. 'Ultimately, our study suggests that purpose does, in fact, matter,' write two of the study’s co-authors, George Serafeim and Claudine Gartenberg, in the Harvard Business Review."

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