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Research in the News

Professor Daria Dzyabura's joint research on brand perceptual attributes is referenced

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Excerpt from Niche Hunt -- "With the rapidly growing amount of visual brand-related content consumers create on social media, images are a promising tools for marketers and brand managers to track their brands‘ performance.The study, Visual Listening In: Extracting Brand Image Portrayed on Social Media, published in SSRN by Professor Natalie Mizik of University of Washington, Liu Liu and Professor Daria Dzyabura of NYU Stern School of Business, proposes an approach to leveraging image data by extracting scores of brand perceptual attributes expressed in the images."

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