Research in the News

Professor Jason Greenberg's joint research on crowdfunding is highlighted

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Excerpt from Bloomberg -- "A 2016 study by Ethan Mollick of the University of Pennsylvania’s Wharton School and Jason Greenberg of New York University’s Stern School on crowdfunding campaigns showed that potential male funders didn’t care whether a project was created by a man or women. Two-thirds of women thought a project was better when told it was created by a man than the project created by a woman, even when it was exactly the same project."

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