Experience Stern | Faculty & Research

Excerpt from New York Magazine -- "In one study led by the NYU marketing professor Justin Kruger, Epley and his colleagues asked participants to write pairs of sentences — one serious, one sarcastic — on various topics and email them to another subject, who would guess which was which. Senders estimated the sarcastic sentence would be misidentified only 3 percent of the time. Instead, recipients got it wrong five times as often."

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