Research in the News
Professor Priya Raghubir is interviewed about her research on the connection between payment methods and spending
— December 8, 2016
Excerpt from Consumer Reports -- "'There’s just something painful about taking money out of your wallet,' says Priya Raghubir, professor of marketing at New York University. When you hand over cash or a check, you part with something of value. Yet after you swipe a credit or debit card, you put the same object back in your wallet. Paying feels less real, which encourages more spending."