Kering: Share price as reflection of brand synergies
By Thomaï Serdari
If the conglomerate continues on such a clearly defined path as it has under François-Henri’s leadership, the share price will see an uptick very soon.
There are mainly two groups of analysts who dismiss the change of name: news analysts who continue to view the conglomerate as a portfolio of disparate brands, the strategy of which they are unable to articulate; and financial analysts whose interest is focused on financial results exclusively.
Whether the conglomerate assumes a new name is irrelevant as long as it does not hurt the share price.
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As for business strategists, whose voice has not been heard yet neither have their quotes been printed to weigh in on the matter, they are busy re-examining their own company’s strategy.
Read full article as published in Luxury Daily.
Thomaï Serdari is an Adjunct Associate Professor of Marketing.