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NYU Stern to Host Conference on “Measurable Marketing in the Path-to-Purchase”

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What: 2012 Conference on “Measurable Marketing in the Path-to-Purchase,” hosted by NYU Stern’s Center for Measurable Marketing

When: Friday, September 28, 2012

Where: NYU Stern, 44 West Fourth Street, KMC 1-70, New York, NY

Themes include:
  • Customer mindset metrics and brand performance
  • In-store drivers of unplanned spending
  • Digital influences on shopping behavior
  • Effects of search and social influences on shoppers
  • Emotional aspects of buying behavior
  • New measurement techniques
Featured speakers include:
  • Eric Rasmussen, vice president of market research, Groupon
  • Steve Frenda, managing director, Path to Purchase Institute
  • Jared Schrieber, founder & CEO, InfoScout
  • Jeff Greenfield, COO and co-founder, C3 Metrics
  • Josh Chasin, chief research officer, comScore
And NYU Stern faculty:
  • Russ Winer, chair, NYU Stern’s Marketing department
  • Craig Stacey, research director, NYU Stern’s Center for Measurable Marketing
  • Sam Hui, assistant professor of marketing, NYU Stern
For more information, visit: www.cmmconference.com

About NYU Stern’s Center for Measurable Marketing
NYU Stern’s Center for Measurable Marketing provides leadership to promote the development, understanding and application of marketing measurement methodologies to quantify marketing’s impact on business.

To RSVP, please contact Anna Christensen in Stern’s Office of Public Affairs at achriste@stern.nyu.edu or 212-998-0561.