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Prof. Hal Hershfield's research on saving for retirement is highlighted

time magazine logo feature
Excerpt from TIME -- " ... Ersner-Hershfield [have] come up with an imaginative way, by taking pictures of subjects and running them through software that adds 30 years to their age. People who see the self of tomorrow and then participate in a simulated 401(k) exercise put away more money than those who haven't gotten a glimpse of the person who awaits them three decades hence."

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Additional coverage appeared in The New York Times.