NYU Stern

Experience Faculty & Research

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Hal E. Hershfield

Hal E. Hershfield

Joined Stern 2011

Leonard N. Stern School of Business
Tisch Hall
40 West Fourth Street, 906
New York, NY 10012

E-mail hhershfi@stern.nyu.edu
Personal website

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Hal E. Hershfield joined New York University Stern School of Business as an Assistant Professor of Marketing in August 2011.

Professor Hershfield’s research focuses on judgment and decision-making and social psychology, with a particular interest in how thinking about time can impact decision-making and emotional experience.

His work has been published in Psychological Science, the Journal of Personality and Social Psychology, the Journal of Marketing Research and Judgment and Decision Making. Professor Hershfield’s research has been featured on ABC World News, The New York Times, The Financial Times, The Wall Street Journal, The Economist and Forbes.

Professor Hershfield received his B.A. (magna cum laude) in Psychology and English from Tufts University and his Ph.D. in Psychology from Stanford University.

Research Interests

  • Judgment and decision-making
  • Social psychology
  • Behavioral Economics

Academic Background

Ph.D., Psychology, 2009
Stanford University

B.A., Psychology and English
Tufts University

Areas of Expertise


  • Personal Finance
  • Psychology of Investors


  • Advertising/Marketing/PR Strategies
  • Consumer Psychology/Behavior
  • Market Research