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Prof. Irv Schenkler on fallout from the Hollister models' behavior in South Korea

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Excerpt from NBCNews.com -- "Paradoxically, the controversy possibly could help Hollister, said NYU Stern School of Business management communication professor Irving Schenkler. “I think there’s a category for certain brands known as rebellious brands,” he said, pointing out that retailers like Calvin Klein and Nike have embraced provocative images and figures."

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