Prof. Arun Sundararajan on Walmart’s decision to stop selling Amazon’s Kindle
September 21, 2012
Excerpt from The Daily -- "Arun Sundararajan, a digital strategy professor at New York University’s Stern School of Business, said Kindle sales were probably a low-margin business for Walmart, though the shift had deeper strategy behind it. 'It’s not surprising,' he said. 'Every time Walmart sells a Kindle, it benefits Amazon far more than it benefits Walmart.'"