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Arun Sundararajan

Arun Sundararajan

Leonard N. Stern School of Business
Kaufman Management Center
44 West Fourth Street, 8-90
New York, NY 10012

E-mail digitalarun@nyu.edu@stern.nyu.edu
Personal website
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Arun Sundararajan is Professor and the Robert L. and Dale Atkins Rosen Faculty Fellow at New York University's Leonard N. Stern School of Business. He is also an affiliated faculty member at NYU's Center for Urban Science+Progress, and at NYU's Center for Data Science. Professor Sundararajan's research program studies how digital technologies transform business and society. Some of his current and recent research focuses on the governance of digital spaces, collaborative consumption and the sharing economy, social media and cities, digital institutions, contagion in networks, privacy strategy, pricing in digital markets and managing online piracy. He has published over 50 scientific papers in peer-reviewed academic journals and conferences, and has given more than 200 invited talks at industry, government and academic forums internationally. His research has been recognized by six Best Paper awards, two Google Faculty awards, and a variety of other grants. He has served on numerous editorial boards for scholarly journals. He has provided expert input about the digital economy as part of Congressional testimony and to a variety of city, state and federal government agencies, including the Presidential Council of Advisers on Science and Technology, the National Economic Council and the Federal Trade Commission. His op-eds and expert commentary have appeared in TIME Magazine, the New Yorker, the New York Times, the Guardian, the Washington Post, Le Monde, El Pais, Wired, TechCrunch, the Wall Street Journal, the Financial Times and Harvard Business Review, and a variety of radio shows and TV programs. He has served as Director of NYU Stern's IS Doctoral Program since 2007, is one of the founders of the Workshop on Information in Networks, is a member of the City of New York's Technology Advisory Group, and is an advisor to Cisco Systems, OuiShare, the Center for Global Enterprise, and the National League of Cities. Follow him on Twitter @digitalarun

Research Interests

  • Crowd-Based Capitalism
  • The Sharing Economy
  • Computational Social Science
  • Digital Labor
  • Intellectual Property and Digital Piracy
  • Data Science
  • Pricing in Digital Markets
  • Network Effects

Courses Taught

  • Calculus with Business Applications
  • Digital Economics
  • Microeconomics: Theory and Applications
  • Networks, Crowds and Markets
  • Tech and the City

Academic Background

Ph.D., Business Administration
University of Rochester

M.S., Management Science
University of Rochester

B.Tech., Electrical Engineering
IIT, Madras

Related News & Research

Professor Arun Sundararjan demonstrates how ridesharing app Didi Kauidi is poised for success in China

Professor Arun Sundararajan shares his views on La'Zooz, a ridesharing app in Israel

Professor Arun Sundararajan Participates in a Panel on the Sharing Economy at the World Economic Forum’s 2015 Annual Meeting of the New Champions

Professor Arun Sundararajan identifies potential for economic growth in China

Professor Arun Sundararajan stresses the importance of nurturing the sharing economy

In an op-ed, Professor Arun Sundararajan examines the future of work across the globe

Professor Arun Sundararajan, recently appointed to NYC’s Technology Advisory Group, shares views to help reorient the City’s regulatory framework on transportation.

Professor Arun Sundararajan explains the significance of the class action lawsuit against Uber

Professor Arun Sundararajan discusses the impact of how workers in the sharing economy are classified

Professor Arun Sundararajan shares recommendations for protecting independent contractor employees

Professor Arun Sundararajan is interviewed on the sharing economy's impact on the labor market

Professor Arun Sundararajan on Uber's expansion in China

Professor Arun Sundararajan discusses criticism of Uber's background checks

Professor Arun Sundararajan on regulation of the sharing economy

Professor Arun Sundararajan on Airbnb CEO Brian Chesky's business strategy

Professor Arun Sundararajan explains why the sharing economy poses a challenge to labor laws

Professor Arun Sundararajan discusses the challenges that the sharing economy poses to the workforce

Professor Arun Sundararajan explains the importance of labor classification lawsuits in the sharing economy

Professor Arun Sundararajan outlines the challenge that the growing gig economy presents for lawmakers

Professor Arun Sundararajan on the impact of classifying Uber drivers as independent contractors vs. employees

Areas of Expertise


  • Airbnb
  • Amazon
  • Apple
  • Facebook
  • Google
  • Microsoft
  • TaskRabbit
  • Uber


  • Game Theory
  • Internet Economics
  • Sharing Economy


  • Digital
  • Information Technology

Information, Operations & Management Sciences

  • Digital Piracy
  • Internet Law
  • Privacy


  • Digital Marketing/Advertising
  • Pricing
  • Social Media


  • India