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  • cnbc logo feature
    Excerpt from CNBC -- "'Ten years ago, the focus was on the Super Bowl ad itself,' said Russell Winer, professor of marketing at NYU's Stern School of Business. 'What's changed today is that the buzz prior to the Super Bowl ad, about the Super Bowl ad, and the buzz after the show has tremendously increased the value of Super Bowl advertising.'"
  • bbc news logo feature
    Excerpt from BBC -- "Kendall Jenner, who shot to fame thanks to the Keeping Up with the Kardashians reality TV show, has been dubbed the 'ultimate Instagirl' for her huge social media fan base: 48 million followers on Instagram and 15.3 million on Twitter. It was probably this status as the most-followed model on Instagram, as much as her looks or talent, that scored her the top job as the face of cosmetics giant Estee Lauder, says Mr Galloway. 'You're seeing a reshaping of an industry,' he argues. 'My friends don't forward me a picture of a really great air conditioner, but forwarding fashion is fun and interesting.'"
  • financial times logo feature
    Excerpt from Financial Times -- "Romer’s complaint is that some use mathematical manipulations in order to discreetly redefine the meanings of words and symbols to reach conclusions that would be unwarranted if each symbol and operation was held to representing something real."
  • – Student Club Events

    24th Annual Stern Women in Business Conference

    February 5, 2016
    SWIB Conference 2016
    On Friday, February 5, Stern Women in Business (SWIB) will host its 24th annual conference, themed "Strengths of Women in Business." This year's conference will feature a keynote talk from Susan L. Jurevics (MBA '96), CEO of Pottermore from J.K. Rowling, moderated by CNBC reporter Courtney Reagan (MBA '13).
  • washington post logo feature
    Excerpt from The Washington Post -- "'This is recognition that the future of retail — of which they could likely be the most dominant force — is multichannel,' said Scott Galloway, a professor who teaches marketing and branding at New York University."
  • project syndicate logo feature
    Excerpt from Project Syndicate -- "Since the beginning of the year, the world economy has faced a new bout of severe financial market volatility, marked by sharply falling prices for equities and other risky assets. A variety of factors are at work: concerns about a hard landing for the Chinese economy; worries that growth in the United States is faltering at a time when the Fed has begun raising interest rates; fears of escalating Saudi-Iranian conflict; and signs – most notably plummeting oil and commodity prices – of severe weakness in global demand."
  • inc logo feature
    Excerpt from Inc. -- "'The sheer size and self-contained aspect of much of the U.S. economy gives us a great deal of momentum even in the face of slow growth elsewhere,' says Paul Wachtel, a professor of economics at New York University's Stern School."
  • bloomberg logo feat
    Excerpt from Bloomberg -- "This is a siren call saying everybody should get out their pencils and if they're interested in Yahoo, to reach out to their banker. But this is fairly explicit, extraordinary behavior for the chairman to say essentially, 'We're for sale.'"
  • forbes logo feature
    Excerpt from Forbes -- “We will make success easier for well-meaning business leaders who know that in the long run, ethics pays. It is they who will change the world.”
  • – Research Center Events

    MISSION: APPOSSIBLE - Kickoff Event & The Power of Apps Workshop

    February 3, 2016
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    MISSION: APPOSSIBLE, the NYU Mobile App contest, challenges NYU students, faculty and alumni to create the world's next great app. No coding experience required to enter. Developed for non-techies and techies alike, this contest will offer training workshops, coaching sessions, and crucial technical assistance. The grand prize is development of your dream app or $10,000 in cash. 

    Important Dates:
    Kick-off Event: 2/3 
    Entry deadline: 2/26
  • refinery29 logo
    Excerpt from Refinery29 -- "'This fire is also a reminder that paying to fix factories is as important as inspecting them,' Sarah Labowitz, co-director of the NYU Stern Center for Business and Human Rights, said in a statement. 'It is not enough to identify deficiencies. Factory owners and brands are locked in a stalemate over the costs of remediation that should be urgently resolved.'"
  • marketing magazine logo 192x144
    Excerpt from Marketing Magazine -- "One reason, says Galloway, is that if you are willing to pay, you can now easily avoid advertising. Sign up to Spotify and you can skip the ads. Buy a pricey iPhone and ad blockers are fitted as standard. Download your favourite TV show from iTunes and you get it without the annoying ads. As Galloway puts it: 'Advertising is becoming a tax only poor people pay.'"
  • new york times logo feature
    Excerpt from The New York Times -- "'Normally, the biggest worry is market concentration, but in this case, it’s the Chinese government,' said Joseph Foudy, a professor of Asian economics at the Stern School of Business at New York University. 'Are we comfortable with the Chinese government controlling our genetically modified seeds? What if they limit to countries they don’t like?'"
  • new york times logo feature
    Excerpt from The New York Times -- "Even as substantive legislation in Washington remained largely bogged down by bitter partisan mistrust, some of the leading thinkers on opposite sides of the ideological divide — experts on the right who have advised Republican policy makers alongside left-leaning scholars who have Democrats’ ear — came together to champion an increase in the minimum wage... Preserving the bipartisan balance — drafted over the course of 14 months, with New York University’s Jonathan Haidt in the role of ideological mediator…"
  • cfa logo feature
    Excerpt from the CFA Institute blog -- "At that time, there were a lot of variables in the literature that you could choose to predict insolvency. But I decided there are two variables that were potentially very powerful but had not been used yet. One was the retained earnings: The argument there being a firm that has grown its assets mainly by reinvesting earnings is healthier than a firm that has grown the assets by using 'other people’s money.'"
  • – Research Center Events

    Economic Outlook Forum

    February 2, 2016
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    The NYU Stern Center for Global Economy and Business will host the Economic Outlook Forum on February 2, 2016.
  • wall street journal logo feature
    Excerpt from The Wall Street Journal -- "More than half—55%—of nearly 42,000 companies around the world didn’t generate returns on their invested capital last year that were high enough to cover the cost of their borrowings and stock, according to Aswath Damodaran, a finance professor at New York University’s Stern School of Business."
  • fast company logo feature
    Excerpt from Fast Company -- "'It makes sense that the features of your logo are going to have this effect,' Meyvis says. 'It’s what’s called priming—the idea that you prime certain concepts in someone’s mind by showing them something that’s associated with this concept.'"
  • bloomberg logo feat
    Excerpt from Bloomberg -- "'The money he raised early was largely in order to give him the chance to blow the others away early, which we know he did not do,' said Roy Smith, a finance professor at New York University’s Stern School of Business who was a Goldman Sachs partner until 1987. 'In hindsight, they may regret giving the money -- or not, I don’t know. Maybe this isn’t over.'"
  • poets and quants logo
    Excerpt from Poets & Quants -- "...the real question for students as they go through their education at an MBA program is not, 'Will I have a successful business at the end of this program or am I on my way to an episode of Shark Tank or a big valuation with a VC?' The real question is, 'How many bold new experiments did I get started during my educational journey here?' Those experiments, that constant moving arrangement of ingredients into new recipes to test, is a form of what we often call innovation capital. So it’s treating every idea that you come up with as an item of investment in its own right."
  • luxury daily logo feature
    Excerpt from Luxury Daily -- "'The piece that was introduced [at the start of the millennium] was innovative in its symbolism (zero one, the binary code that describes all life and allows it to evolve as well) but safe in its choice of material, a uniform shade of gold,' said Thomaï Serdari, Ph.D., founder of PIQLuxury, Co-editor of Luxury: History Culture Consumption and adjunct professor of luxury marketing at New York University, New York."
  • financial times logo feature
    Excerpt from the Financial Times -- "Aimed at budding film producers and entertainment industry executives, this degree covers financing and filmmaking. The course is a partnership between NYU Stern School of Business and Kanbar Institute of Film & Television at the Tisch School of the Arts. Students also get a chance to attend the Cannes Film Festival."
  • strategy business logo
    Excerpt from Strategy + Business -- "Business ethics today is, in some ways, like medical practice was 50 years ago. It is based more on clinical experience than on evidence. This impedes our ability to design regulations and management systems that reward effective and ethical business behavior. It can be changed only through interdisciplinary research. Business and regulators need to collaborate in thinking about the results. And the research has to have a direct connection to practical issues."
  • cnbc logo feature
    Excerpt from CNBC -- "China's economy will soon be the largest in the world. China is by far the largest manufacturing center globally, and it has the largest consumer market, with hundreds of millions of people joining its middle class. These should be heady days for Chinese leaders. And yet they cling to an outdated political model, which is neither wise, nor sustainable. Western companies doing business in China need both to understand the magnitude of these challenges and to develop business models and practices that reinforce and support constructive changes."
  • Inquisitr Logo 192x144
    Excerpt from the Inquisitr -- "A new study of patents and their effects on business claims that the U.S. patent system has significant benefits for start-up businesses. 'The Bright Side of Patents' by Joan Farre-Mensa of Harvard Business School, Deepak Hegde, and Alexander Ljungqvist of New York University’s Stern School of Business found that the employment and sales growth of U.S. startups was enhanced by patents."