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Prof. Adam Alter speaks at TEDxSydney and is interviewed about his book, "Drunk Tank Pink"

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Excerpt from ABC.net -- "That, to me, is the most staggering piece: that this color, something that we see visually, can actually change how we feel physically. It turns us into weaker people as we perceive the color...It was such a fascinating effect to me that it became an emblem for what I discuss in the book, which is how the world, in all sorts of strange ways, influences how we think, feel and behave in ways that we wouldn't expect."

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