Prof. Scott Galloway on Ferrero's agreement with the founder of World Nutella Day
May 21, 2013
Excerpt from ABC News -- "'These new platforms let people start playing with your children—your brands, your most valuable assets, which you're incredibly proud of. You feel protective, very uncomfortable,' says Scott Galloway, professor of marketing at NYU's Stern School of Business. 'But this is also a huge opportunity, because the more you let people be emotionally invested in your brand, the stronger it is.'"