NYU Stern
Share / Print
Faculty News

In an op-ed, Prof. Adam Alter explains why some shoppers are impatient in advance of Black Friday

new yorker logo feature
Excerpt from The New Yorker -- "When you remind people that they’re deprived, they become drawn to whatever happens to be scarce nearby, as though possessing a scarce object corrects the imbalance. Of course, nature also plays a role in determining how people respond to scarcity, as do a number of other factors. Yet a lifetime of waiting also appears to teach you to snatch fleeting opportunities that other people might ignore."

Read more