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In an op-ed, Prof. Adam Alter explains the hidden impact of names and other labels

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Excerpt from The New Yorker -- "Even the names people choose for their children vary from simple to complex, and that decision determines some of their outcomes later in life. With the psychologists Simon Laham and Peter Koval, I found that people prefer politicians with simpler names—and lawyers in American firms with fluent names rise up the legal hierarchy to partnership more quickly than their non-fluently named colleagues."

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