Faculty News

Adam Alter's research on mobile apps and happiness is referenced, from his book, "Irresistible"

Excerpt from VentureBeat -- "Adam Alter, a marketing professor at NYU-Stern, tries to explain this in Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked. He cites a 2015 study that shows 6 in 10 people (59 percent) admit they are dependent on social media sites but say their reliance on these sites ultimately makes them unhappy."

Read more