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In an op-ed, Prof. Adam Alter explains the connection between colors and perception

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Excerpt from Slate -- "It seems crazy to suggest that the same person can be luckier in love because she wears a red T-shirt, that the same football player becomes more aggressive when he dons a black uniform, and that strongmen become weak in the presence of pink paint—but, at least as far as experimental evidence goes, those effects are real."

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Additional coverage appeared on the Daily Mail and MSN Now.