Faculty News

In an op-ed, Prof. Adam Alter explains the connection between colors and perception

—
Excerpt from Slate -- "It seems crazy to suggest that the same person can be luckier in love because she wears a red T-shirt, that the same football player becomes more aggressive when he dons a black uniform, and that strongmen become weak in the presence of pink paint—but, at least as far as experimental evidence goes, those effects are real."

Read more

Additional coverage appeared on the Daily Mail and MSN Now.