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Prof. Adam Alter is interviewed about his new book, "Drunk Tank Pink"

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Excerpt from WNYC -- "Adam Alter, assistant professor in marketing at NYU's Stern School of Business and the author of Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave, explains some of the unconscious workings of our brain that explain why pictures of light bulbs make us more creative and pink paint on the wall is calming."

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