Faculty News

Prof. Anindya Ghose is interviewed about mobile advertising in China

Excerpt from CKGSB Knowledge -- "The average Chinese consumer is far ahead in terms of mobile device adoption and usage. They’re also ahead in terms of not just downloading of apps, but also retention. One of the fundamental problems (of retention rates for apps in Europe and in the US) is that there are a lot of apps out there that get downloaded, only a fraction of them actually get used consistently. Whereas, in the Asia-Pacific region (South Korea, China, Japan, etc.) the average consumer is significantly ahead not just in the adoption of the mobile, but also in the adoption of apps and continued usage."

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