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Prof. Anindya Ghose on user engagement with mobile ads

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Excerpt from MIT Technology Review -- "For example, Anindya Ghose, codirector of New York University’s Center for Business Analytics, cites a startup called C3metrics that is perfecting ways to track not only people across multiple devices, but also to track their “engagement” with mobile ads by determining whether they scrolled down far enough to even see it, or whether they hovered their mouse over the ad on a webpage."

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