NYU Stern
Share / Print
Faculty News

Prof. Scott Galloway on Apple's pricing strategy

bloomberg logo feat
Excerpt from Bloomberg TV -- "Apple had an opportunity to own this market. If they had reduced their margins, they could have made it almost impossible for anyone to come in here and instead they've created a ton of delicious margin that has attracted a ton of great competitors. I think that this was a huge error."

Watch the video

Additional coverage appeared on Bloomberg Businessweek.