Faculty News

Prof. Luke Williams discusses a new startup selling razors online

Excerpt from The Baltimore Sun -- "Luke Williams, executive director of the Berkley Center for Entrepreneurship & Innovation at New York University's Stern School of Business, figures a lot of people buy certain razors out of habit. He's used Gillette's Mach3 for a long time. But he said 'little tension points,' like customers annoyed about the price of something they use every day, can be fruitful for businesses to exploit. Established players ignore such competition at their own peril, he said. 'Every business is a Kodak, I like to say,' he said, referring to the film and camera pioneer that had to restructure itself in bankruptcy court after the digital revolution. 'And Gillette is no different.'"

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