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Profs. Hal Hershfield's and Priya Raghubir's research on personal finance is cited

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Excerpt from Business Insider -- "We already know that credit cards dull 'the pain of paying' compared to cash, according to a study from NYU’s Stern School of Business, so paying with someone else’s credit card is essentially pain free—and that’s why it’s so dangerous."

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Additional coverage appeared on The Huffington Post.