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Prof. Scott Galloway discusses Amazon's increased free shipping requirement

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Excerpt from Bloomberg TV -- "I don't think there's a lot more than meets the eye...I think they want to migrate people or incent them to go to Amazon Prime which has actually become pretty much a big hit for them, a big win... Supposedly about a third of their operating profit comes from Prime customers and it's taken off -- over ten million of them -- so I think they're trying to move them up to Amazon Prime."

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Additional coverage appeared on Bloomberg Businessweek.