Faculty News

Prof. Scott Galloway weighs in on the monetization of social media platforms

Excerpt from Bloomberg TV -- "There's only really been one platform that I would argue has the most robust revenue model that's been able to charge their users, and that's LinkedIn. LinkedIn gets 53% of their revenue from the tools that recruiters use, 20% from people like you and me who want to InMail more people, and then 23% from advertising, so they're really the only platform that's been able to charge users."

Watch the video