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Prof. Sam Craig on the market for upscale movie theaters such as SuperLux in Boston

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Excerpt from Boston Globe -- "The amenities at SuperLux and similar movie houses represent an escalation in the competition, said Sam Craig, director of the entertainment, media, and technology program at New York University’s Stern School of Business. 'The market is segmented. People want a more elite experience,' he said. 'Theaters are finding ways to enhance the experience, but for a segment that’s willing to pay more.'”

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