Faculty News

Prof. Scott Galloway discusses Apple's pricing strategy in China for the new iPhone 5C

Excerpt from China Daily -- “'I think it's a mistake not to more aggressively pursue a larger part of the market with a phone at $400 (still more expensive than most of market),' said Scott Galloway, a professor of marketing at New York University’s Stern School of Business. 'The (marginally) lower price doesn't do enough to warrant a different product.'”

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