Faculty News

Prof. Melissa Schilling on Google's expansion into new industries

Excerpt from CNBC -- "Given Google's massive toehold in its core moneymaking market, analysts say the company isn't yet betting the farm. 'It's not like [Tesla Motors co-founder] Elon Musk building a big factory and hoping that he can sell enough cars to pay it off—none of Google's moves are costly enough to threaten the cash cow,' said NYU's Schilling, noting that by not just doubling down on search, Google is making sure it will be around no matter in what direction the world will shift."

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